Peter Kenyon has today admitted he wants Chelsea to be loved not hated but fears their success will make that impossible.
Kenyon the chief executive of Chelsea Fc was in this same position at Manchester United as they dominated English football in the 1990s. Now in the same role at Chelsea he is getting a feeling of deja vu but believes the ugly image comes with the territory of being top dogs.
Kenyon said: "There's an element that we are where we are because we're top.